The total tourism revenue of Hubei during the May 1st period was 1.848 billion yuan.

[Maidian.com] The reporter learned from the Holiday Office of Hubei Province that during the “May 1st” period, the province received a total of 6.654 million tourists, a year-on-year increase of 40.34%, and total tourism revenue of 1.948 billion yuan, year-on-year...

[Maidian.com] The reporter learned from the Holiday Office of Hubei Province that during the “May 1st” period, the province received a total of 6.654 million tourists, a year-on-year increase of 40.34%, and total tourism revenue of 1.948 billion yuan, an increase of 48.39%. During the “May 1st” period, there were no major tourism safety accidents in the province, no major tourism complaints were received, and the tourism market was safe, stable, harmonious and orderly.

According to statistics, there have been some new changes and characteristics in the Hubei tourism market during the “May 1st” period. Mainly in the following six aspects.

First, the charm of traditional key tourist attractions remains the same, and the performance of the Western Hubei Circle is eye-catching. On May 2, Wudang Mountain received a total of 28,600 visitors on a single day, refreshing the historical record of single-day reception. During the “May 1st” period, it received a total of 58,000 visitors, a year-on-year increase of 39%. On May 2, Enshi set a record of 100,000 tourists per day. The Enshi Grand Canyon Scenic Area received a total of 13,700 tourists and realized a tourism income of 1,464,400 yuan. At the same time, the key tourist attractions in the province are still the first choice for most tourists. The reception capacity of key scenic spots such as the Yellow Crane Tower, the Three Gorges Dam and the East Lake Scenic Area is still at a high level; the East Lake Scenic Area receives 245,800 visitors.

Second, short-distance tour and suburban tour are sought after by tourists. Macheng azaleas red through Edong. Due to the short travel habits and short vacation time developed by the “May 1st”, tourists choose a large number of short-distance travels, especially the suburban leisure heat. The scenic spots in Ezhou, which is close to Wuhan, are full, and the farmhouse is full of red. The “May 1st” received a total of 249,600 tourists, an increase of 94.54% over the same period of last year. The city of Macheng, less than 100 kilometers away from Wuhan, borrowed the potential of the Du Fu Cultural Tourism Festival. The small long holiday tourism market is extremely hot. The red azaleas that bloomed quietly on the peak of the mountain, attracted many tourists from Guangdong, Hunan, Jiangxi, Beijing, Anhui and the provinces. During the “May 1st” period, the national 4A-level scenic spot Macheng Guifeng Mountain Scenic Area received a total of 176,000 visitors, a year-on-year increase of 66%, a record high.

Third, self-guided tours and self-driving tours are extremely popular, with key scenic spots being particularly prominent. During the “May 1st” period, Wudang Mountain Scenic Area received nearly 7,000 self-driving cars from all over the country; the opening of the Shanghai-Chengdu Expressway in western Hubei Province greatly improved the accessibility of key scenic spots in Enshi Prefecture. Nearly 5,000 vehicles came during the holiday period. Self-driving vehicles from Chongqing, Wuhan, Yichang, Jingzhou and other places entered Enshi. Enshi Grand Canyon Scenic Area received nearly 1,700 self-driving vehicles on May 2nd; Macheng Guifeng Mountain Scenic Area received 176,000 tourists, including self-driving tour. The proportion is more than 50%, and an average of 6,000 self-driving cars are received every day.

Fourth, the "high-speed rail era" has arrived, and the number of tourists entering Hubei has grown rapidly. The opening of the Wuhan-Guangzhou high-speed railway line has injected a strong impetus into the visitors to the Hubei. Since the beginning of the Wuhan ice-snow tour and the cherry blossoms, a "high-iron group" fever has begun, and the line of the "high-speed rail group" has begun to aim and extend to Key tourist destinations such as the Three Gorges, Wudang Mountain and Jingzhou Ancient City. According to the introduction of Wuhan Yellow Crane Tower Park, the first day of the “May 1st” holiday ushered in a group of 101 travel agency teams from Guangdong. Among the tourist groups in Wudang Mountain Scenic Area, more than 30% of the cities along the high-speed railway. Others such as Jingzhou, Shennongjia, and the Three Gorges of the Yangtze River also have a large number of high-speed rail tourism teams from Guangdong and Hunan. During the holiday period, there were more than 1,706 Guangzhou and Hunan teams that arrived in Wuhan by high-speed train. The number of tourists reached more than 8,000, including a large team of more than 200 people.

Fifth, the “World Expo Tour” was popular, and travel to Shanghai became the first choice for travel. This year's "May 1" coincided with the opening of the Shanghai World Expo, attracting many tourists from the province to Shanghai to experience the Expo. According to statistics, in Wuhan alone, more than 3,000 people signed up for the World Expo during the “May 1st” period.

Sixth, tourism information service innovation, tourism quality continues to improve. With the promotion of the “Quality Service Enhancement Year” of the tourism industry in the province, various tourist attractions have launched new measures to optimize tourism services and improve service means. Since May 1st, Shennongjia Scenic Area has fully implemented the “One Card” for scenic spots, skiing entertainment, and dining and shopping. Visitors can choose their own travel routes, freely and rationally consume and request invoices. Wudang Mountain Scenic Area put forward the service concept of “not letting a visitor be wronged”. The special holiday travel command center of the special zone fully utilizes electronic information network monitoring system and LED display and other high-tech means to master and guide the adjustment of tourist travel routes, effectively ensuring the tourist order of the scenic spot. Busy and orderly.

The Hubei Provincial Holiday Office also stressed that there were some problems in Hubei tourism during the May 1st period.

According to statistics, the opening of the Wuhan-Guangzhou high-speed railway and the popularity of self-driving tourism have emerged, and higher requirements have been placed on the quality of tourism services and the ability to receive tourism. Traffic jams, insufficient parking spaces in scenic spots, and inadequate reception capacity of hotels and restaurants have become more serious. In Wuhan, traffic congestion has always been a big problem for tourists; in Xianning and Enshi, there are cases where hotels are full and tourists have no room to live; Enshi Grand Canyon, Macheng Guifeng Mountain and other hot spots have appeared on May 2nd. There are several kilometers of traffic jams.

In the face of these new problems that have already been highlighted, further targeted improvements are needed. Especially in the construction of tourism infrastructure, the accessibility of tourist attractions, tourism information services and the comprehensive protection of tourism destinations, we must make great efforts to improve the needs of the rapid development of tourism. (China Net)

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