Haihang Tourism intends to acquire Caesar Tourism

After taking a stake in the Spanish hotel group, acquiring the home run supermarket, and acquiring the Lewan family, the fierce acquisition of the HNA system became even more out of control. The reporter learned from the insider's information that HNA Travel has completed the acquisition of the controlling stake in Hong Kong Kangtai Travel Agency, while Hainan Airlines is planning to acquire Caesar.

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Hainan Airlines

After taking a stake in the Spanish hotel group, acquiring the home run supermarket, and acquiring the Lewan family, the fierce acquisition of the HNA system became even more out of control. The reporter learned from the insider's information that HNA Travel has completed the acquisition of the controlling stake in Hong Kong Kangtai Travel Agency, while Hainan Airlines is planning to acquire Caesar.

There have been market rumors that Hong Kong Kangtai Travel Agency was 50% owned by HNA Group. "This rumor is not accurate. In fact, Hainan Airlines has directly acquired Hong Kong Kangtai Travel Agency and is a controlling stake. The acquisition of Kangtai Travel Agency has been completed." According to informed sources, the acquisition of Hainan Airlines Kangtai Travel Agency is only the first step in its acquisition of a transformed brand.

The reporter learned that as an airline usually develops the upstream and downstream industry chain, almost large airlines will extend their reach to travel agencies, hotels and other businesses. HNA is no exception. "So before, Hainan Airlines has successively acquired some domestic travel agencies, and there are currently more than 20, but there has always been a problem that the acquired travel agencies do not have good brand awareness, so there is resistance in expanding the market." According to informed sources, in this context, HNA Tourism began to transform and acquire brand travel agencies, so Kangtai, which has a place in the Hong Kong market, has become the first target. After the acquisition of Kangtai Travel Agency, the travel agency responsible for collecting the source of the passengers will lead the passengers to the airlines of the HNA in the ticket reservation field, and jointly increase the travel and ticket business.

"At present, Hainan Airlines is aiming at Caesar's tourism. The same, Caesar tourism is also a large-scale travel agency with brands. Compared with domestic travel, international travel agencies that are stronger in outbound travel are more advanced in management and more profitable. Ok," said the insider, the current acquisition of Caesars Tourism is in contact and brewing.

It is reported that in 1993, Caesars Tourism was founded in Hamburg, Germany, and has branches in major international port cities such as Frankfurt, Paris, Beijing and Shanghai. The business scope includes inbound tourism, domestic tourism, outbound tourism, award-winning tourism, and tourism electronics. Business and other businesses, especially in the outbound travel business. According to the above-mentioned transformation concept, all the travel agencies that have acquired the HNA tourism industry will retain the original strong brands in the future.

Recently, in addition to the HNA travel industry, HNA commercials belonging to the HNA system are also active, including the acquisition of Lewanjia Supermarket and Jiarunduo Supermarket. HNA Group has just invested in a large hotel group in Spain. For a time, everyone was slightly worried about the funds of HNA.

In this regard, HNA Tourism is not worried about the funding problem. In terms of acquisitions, the acquisition funds are divided into self-owned sources and financing sources, and the tourism industry has the characteristics of a light asset. The travel agency is not an industry with a large number of fixed assets, so The funding requirements are not high.

According to Zhao Huanqi, the chief knowledge expert of Huamei, in terms of the Beijing market, Caesar Tourism, China Youth Travel Service and China Travel Service Headquarters are relatively strong outbound travel companies. If Caesar tourism is won by Hainan Airlines, it means the local outbound travel market. The pattern will be re-divided, and the HNA will gain access to a number of outlets and generate more direct customer benefits for the airlines of the HNA. (First Financial Daily)

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