Xinjiang Wusu Tourism Bureau opened Tencent official microblog marketing tourism

In response to the requirements of the National Tourism Administration's "Twelfth Five-Year Plan for Development", the implementation of the first Xinjiang Tourism Industry Development Conference put forward the construction of tourism as a strategic pillar industry...

In response to the requirements of the National Tourism Administration's "Twelfth Five-Year Plan for Development", the implementation of the first Xinjiang Tourism Industry Development Conference put forward the construction of tourism as a strategic pillar industry. Wusu Tourism Bureau closely follows the pace of the Internet era. Launched multi-channel publicity and marketing. Following the opening of Tencent's official Weibo by the Autonomous Region Tourism Bureau, the bureau first opened the official Weibo of Tencent in the Tacheng area, and plans to use the micro-blog as an emerging network to promote the “Usu tourism”. Online marketing and information services.

It is understood that in 2011, the tourism microblogging fever has been set up everywhere. Domestic and foreign major tourism management departments, travel agencies and travel channels have launched on Weibo to seize this new position in network marketing. The National Tourism Administration clearly stated in the "12th Five-Year Plan for Development" that it encourages the use of professional online media channels, short MMS platforms, Internet portals and forums, blogs/microblogs and other mature network channel resources as destination tourism marketing. The carrier organizes corresponding online travel marketing activities for the customer group characteristics of its services, improves the radiation power and influence of the marketing content, and reduces the marketing cost.

Since the opening of the official Weibo, the bureau has published a number of travel information on Weibo (http://t.qq.com/wspjj-2011?preview), and the short information is trying to show the pictures and texts. Information on activities, travel tips, etc., and plans to reply to users' comments and questions through Weibo, so that netizens can learn about Wusu tourism trends, 2011 Xinjiang Wusu Beer Festival and share their own travels through mobile phones and computers. Experience, form a good communication and interaction.

As a new generation of network communication tools, Weibo is becoming a new “weapon” for Wusu Tourism Bureau to break the traditional marketing model and improve the level of tourism information service.

"The Internet has become an important platform for tourists to collect tourism information. The tourism sector has only taken advantage of the trend and explored a new way of network marketing in order to win the top spot in modern tourism marketing," said Huang Junli, director of the Wusu Tourism Bureau.

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