“National Leisure Program” will give more “optional actions” to all places.

"In order to cope with the financial crisis, we issued 150 million yuan of travel coupons, calculated according to the recovery rate of 30%-40%, which can usher in 1 million tourists and incite 1 billion of tourism revenue." Yesterday, Hangzhou Tourism Commission.. .

“In response to the financial crisis, we issued 150 million yuan of travel coupons, which are estimated to be 30%-40%. We can welcome 1 million tourists and incite 10 billion yuan in tourism revenue.” Yesterday, Hangzhou Tourism Committee accepted The Shanghai Securities News said in an interview that the ratio of inciting the economy is basically 1:7.

The reporter learned that while the travel account was calculated in Hangzhou, the National Tourism Administration's “National Leisure Program” is also in the process of improvement. The outline will encourage each province and city to have their own vacation adjustments, giving each province and city more choices.

1 dollar to pull 7 dollars

According to the Hangzhou Tourism Commission, according to the established plan, Hangzhou will issue 150 million yuan of travel coupons, including 60 million yuan in Hangzhou, and 90 million in 7 districts and counties such as Xiaoshan, Yuhang and Chun'an. The target of distribution is a key source city, including Beijing and Shanghai.

Hangzhou Tourism Commission officials said that the issuance of travel vouchers is an innovative measure for Hangzhou to cope with the financial crisis. In the context of the global economic slowdown, vigorously developing tourism is conducive to stimulating consumption and expanding domestic demand. It is an innovative move to meet severe market challenges.

After Hangzhou, more and more cities have joined the ranks of issuing travel vouchers, and travel vouchers have almost become a trigger point for tourism.

It is reported that the provinces where tourism vouchers first appeared and were concentrated were Guangdong, Jiangsu and Zhejiang. A travel agency in Guangdong jointly issued a total of 20 million yuan of travel coupons with hotels, airlines and scenic spots; Nanjing City, Jiangsu Province, distributed a total of 20 million yuan of “Nanjing Rural Tourism Coupon” to 200,000 households; "Air Travel Vouchers" worth 30 million yuan...

At present, the Yangtze River Delta has issued travel vouchers in Hangzhou, Ningbo, Anji, Changxing, Nanjing, Suzhou, Wuxi, Changzhou, Zhenjiang, Gaochun and other cities and counties, with a total value of more than 1 billion yuan. Tianjin and Guangdong, Sichuan, Hunan, Hubei, Shandong and other cities have also issued travel vouchers, with a total value of more than 50 million yuan.

The time to develop national leisure is ripe

It is worth noting that such tourism benefits are concentrated in Guangdong, Zhejiang, Jiangsu and Shandong. According to informed sources, it is not accidental to focus on these four provinces. These places are pilot areas of the “National Leisure Program”.

The “National Leisure Program” was originally called “National Tourism and Leisure Program”. Considering the need for financial support to revitalize the tourism industry, the pilot area of ​​the “National Leisure Program” has selected regions with rich tourism resources and strong financial strength.

Wei Xiang, director of the China Leisure Economy Research Center of the Beijing Second Foreign Languages ​​Institute, which participated in the “National Leisure Outline”, said that “the provincial and municipal tourism bureaus have limited control over the market. If there is a development outline at the national level, they can provide local The policy basis is to facilitate the deployment of local tourism policies by provinces and cities."

Wei Xiang said that although the "May 1" Golden Week will not be restored in the short term. However, the outline will encourage provinces and cities to have their own vacation adjustments, which will give more choices to provinces and cities.

Experts say that when a country's GDP per capita reaches 3,000-5,000 US dollars, it will enter a period of explosive growth in leisure consumption and tourism consumption. At present, China's per capita GDP has reached 3,000 US dollars. It is expected that the end of the 11th Five-Year Plan will be close to 4,000 US dollars, which has touched the range of “explosive growth” in leisure consumption.

Wei Xiang believes that after comprehensively studying various factors in the recent period, it can be considered that the time for vigorously developing the "national leisure plan" has matured.