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According to a report from Nuqudy's research group, 12% of the advertising market share has appeared in the network, which is indeed a new record for Arab countries in the Middle East and North Africa. Although there has been a significant increase in digital advertising in the region, it is still lower than the 25% share of the U.S. and U.K. markets. In Arab countries, television and newspapers are still the main advertising carriers. However, one cannot help but notice that the network is rapidly expanding its coverage in the region.
Nuqudy researchers cited data from Nielsen that the advertising market in the Middle East and North Africa grew at an annual rate of 26% in 2010, the highest in the world. In contrast, North America grew by only 6.2%, Europe by 8.1%, and Latin America by 21.2%.
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