How to deal with the "high-speed rail impact" in the civil aviation transportation industry

The “Eleventh Five-Year Plan” of the Ministry of Railways indicates that in order to alleviate the demand for railway passenger transport, the Ministry of Railways has begun to implement its “four vertical and four horizontal” passenger line projects, including: construction of Beijing – Shanghai, Beijing – Zhengzhou – Wuhan – Guangzhou - Shenzhen, Harbin - Dalian, Tianjin - Qinhuangdao, Shanghai - Hangzhou - Ningbo, Shijiazhuang - Taiyuan, Jinan - Qingdao, Xuzhou - Zhengzhou - Xi'an - Baoji Passenger Line, Hu Hanrong,甬 深 deep and fast passenger transport channel. Construction of inter-city rail transit in the Yangtze River Delta, Pearl River Delta, Bohai Economic Circle and other urban dense areas, mainly Beijing - Tianjin, Shanghai - Nanjing, Nanjing - Hangzhou, Nanjing - Wuhu - Anqing, Guangzhou - Zhuhai Jiujiang - Nanchang, Qingdao - Yantai - Weihai, Mianyang - Chengdu - Emei, Changchun - Jilin, Liuzhou - Nanning intercity rail transit system and Shanghai-Hangzhou magnetic levitation traffic. Last year, the Ministry of Railways further adjusted its "plan", and the "adjustment plan" adjusted the passenger transport line construction target from 12,000 km to more than 16,000 km. The intensity of the passenger and cargo lines of the busy trunk line has been increased, and the 4,000-kilometer passenger line has been added while maintaining the basic skeleton of the original “four vertical and four horizontal” passenger dedicated lines. Including the Hangzhou-Ningbo deep passenger line extending north to Shanghai, the Hangzhou-Changzhou passenger line extending westward to Kunming, and the Hefei, Nanjing-Hangzhou, Jinzhou-Yingkou, Nanchang-Jiujiang, Liuzhou-Nanning, Mianyang-Chengdu - Leshan, Harbin - Qiqihar, Harbin - Mudanjiang, Changchun - Jilin, Shenyang - Dandong and other connecting lines. It can be clearly seen that the “Planning” covers all economically developed areas and densely populated areas in the eastern, central and southern parts of China. Since these areas are areas of civil aviation transportation enterprises are mainly concentrated in the gold route, the main benefit from this civil aviation, speed up after the opening, will produce what kind of impact on civil aviation transportation business for more than 300 km of high-speed rail, we should Do a serious analysis, this study determines the strategic layout of civil aviation transportation in the future, scientifically arranges the capacity and route network plan, and ensures the healthy development of civil aviation is extremely important.

I. Analysis of the impact of high-speed rail construction on civil aviation transportation

In the modes of road, water, railway, pipeline and air transportation, aviation has the characteristics of investment, lack of land resources, rapid flexibility and relatively environmental protection. Compared with traditional transportation, it is a modern and efficient transportation mode. transport has obvious advantages, developed countries regard the development of air transport in an important position, aviation passenger turnover is an important parameter to predict the growth trend of the national economy. Compared with air transportation, the traditional railway transportation cost is low. The traditional railway passenger transportation is a popular transportation mode. The popular passengers who meet the relatively low freight rate demand for relatively long-haul transportation in medium and long-distance transportation are unique in the transportation of bulk materials. The advantages. However, due to the construction of high-speed railway, this operation pattern has undergone major changes. When the speed of the locomotive reaches 300 km or more, it directly challenges the aviation speed, and the punctuality rate is also more advantageous, so it will cover all of it. The formation of the region and the civil aviation are fully competing for the situation of high-end passengers such as business and official affairs.

From a macro perspective, the construction of high-speed rail is beneficial to alleviating the tension of China's transportation and facilitating the masses' travel. It also gives the passengers a choice, which is the performance of China's transportation mode. While we are appreciating the progress of transportation, we must calmly analyze the impact of each mode of transportation on our civil aviation. From the perspective of countries around the world, the impact of the completion of high-speed rail on civil aviation transportation is very large. The practical application of the high-speed railway originated in Japan. At present, the total length of the high-speed railway that has been built and operated in the world is about 5,000 kilometers, and the most developed ones are Japan, France and Germany. In 1959, the Japanese National Railways began construction of a high-speed railway from Tokyo to Osaka. It opened in 1964 and has a total length of 515 kilometers and a speed of 210 kilometers per hour. It is called the East China Sea Shinkansen. The actual operation of the French high-speed railway began in 1967 and is currently divided into three parts: the southeast line of Paris (Paris to Lyon), the Atlantic line (Paris to the Atlantic coast) and Paris to Brussels to Amsterdam, Cologne and Frankfurt. Germany's 1982 high-speed railway plan was implemented and is currently built over 1,000 kilometers. After the opening of the high-speed railway in the above countries, it has a huge impact on the air transportation with its overlap. In Japan, after the opening of the Shinkansen, Japan airlines (Japan Airlines International Co., Ltd., referred to as "JAL") to the grounded Tokyo, Osaka, Nagoya and other routes; in France, Paris-Lyon high-speed train opened in 1981, currently Passenger transport accounts for 90% of the market and aviation is only 10%. In 2001, the high-speed rail opened Paris to Marseille, its market share increased from 22% in the year to 69% in 2006; the Eurostar express train now accounts for 70% of the London-Paris transport market share, accounting for the London-Brussels transport market. 65%; BMI airline has grounded all flights London Heathrow to Paris Charles de Gaulle airport in 2007. The same situation is in Seoul to Busan, South Korea, Taiwan Taipei to Kaohsiung route was once a gold Civil Aviation, High-speed railway, civil aviation market share has sharply reduced. It is conceivable that after the opening of the high-speed railway line such as Beijing-Shanghai, Beijing-Guangzhou, Guangzhou-Shanghai, what impact will it have on the passenger transportation of civil aviation industry! Its severity may exceed the expectations of many experts and scholars for at least a relatively long period of time. This is because, regardless of Europe, the United States, Japan and South Korea, such a large, long-distance high-speed railway network has not appeared, and it is in the most active and developed areas of China's economy and the route area with the best profitability of our civil aviation. If there is not enough to deal with civil aviation strategy, it can be expected, after the high-speed rail plan fully implemented, especially the impact of civil aviation management of the economic benefits would be disruptive. Our country is different from a small area in Europe, Japan and South Korea, Europe and Japan and South Korea, countries that aviation already small geographical concept, they have become accustomed to the airline market and internationalization of the way they operate, and our airline Mainly engaged in domestic routes, the competitiveness of international routes is very limited. Moreover, even in Europe, maglev trains have never been put into commercial operation. China is more like the United States in terms of area. The United States has adopted a policy of focusing on the development of air transportation. Its high-speed railway has never formed a scale, and the population of the United States is less than a quarter of that of China. It can be seen, after the completion of high-speed rail planning and construction, had a high level of profitability is not the current civil aviation transportation enterprises profitable routes and routes the so-called gold lost almost all international routes and the lack of advanced foreign airlines under a high ability. In the last century, 80 - 90 years, China Civil Aviation 1000 km highway construction on the following route has caused a shock, such as Shanghai - Nanjing, Chengdu - Chongqing route because the highway, civil aviation transport on these routes a sharp decline, but different high-speed railway, highway and civil aviation latter effect is local, but also focused on short-haul aviation flight line itself does not have much advantage, but high-speed rail is different, this effect is involved Globally and fundamentally, civil aviation is facing a more serious situation than ever before.

Second, the limitations of high-speed railway analysis

A new mode of transport is put into use, with its strengths and weaknesses. First, the investment in high-speed railways is huge, and the pressure on investment returns is naturally high. Taking Beijing-Shanghai high-speed railway as an example, the construction investment is expected to exceed 200 billion yuan. With the expensive train units, the construction is easy and the business prospects are very serious. It is understood that the 350 km/h high-speed train will be put into operation, and the basic configuration will be 8 cars, each car will be about 50-80 seats. If 24 to 48 passengers are put into daily, each seat will be calculated according to the fare of 500 yuan. The annual transportation revenue is about 3 billion to 5 billion yuan. Even if the operating cost is not calculated, only the initial investment recovery period is a long process. Together with operating costs and maintenance costs, the benefits can be imagined. Benefit pressure will inevitably directly affect the sustainable development capability of railway operating enterprises. The Beijing-Shanghai line is only more than 1,000 kilometers, and the construction of a high-speed railway system with an estimated investment of 5 trillion yuan above 16,000 kilometers will put the railway sector under tremendous operational pressure. Second, although the high-speed rail has obvious advantages over aviation, the eight-car train of the 350-kilometer-speed EMU is about 400-600 passengers, which is equivalent to only 2-3 shifts of the Boeing 757. Due to the high cost of high-speed railway construction, its fare is bound to be higher than that of ordinary trains. Therefore, its source of tourists is relatively high-end business and public service. At present, the passenger flow of civil aviation on Beijing-Shanghai route is about 6 million passengers per year, so its initial stage The density of the train is not too great. From the available seats, counting a seat high-speed rail trips almost equivalent to a short-range Boeing seats 747R, and the aircraft is faster, as long as good cohesion and ground transportation network to improve the convenience, or have their own civil aviation Competitive advantage. Third, the construction of high-speed railroads requires a large amount of land resources and is built in the most densely populated areas of China. This is the pressure and difficulty that the high-speed rail will inevitably face. In theory, aviation only needs to repair two runways in two cities, and then the corresponding facilities can solve the problem. This is the difference between a few kilometers and a thousand kilometers, and the two runways of civil aviation can Flying to any place with an airport runway is something the railway can't do. According to the data published on the Internet, the Beijing-Shanghai high-speed railway has a total length of 1,318 kilometers and 24 stations. The total length of the bridge is 432 kilometers and the total land area is 5,000 square kilometers, which is equivalent to the area of ​​5 Hong Kong and 9 Singapore. Therefore, in China, such a large country with large populations, it is obviously not advantageous to develop large-scale high-speed railways in terms of their economics. With the formation of China's big traffic concept and the construction of an integrated transportation system, the state should finally rationally allocate transportation resources at the macro level and give full play to the advantages of various modes of transportation so that the entire transportation system can develop economically and healthily to meet the national economic development. Need.

Third, the civil aviation should be slightly analyzed

Analyze the advantages and characteristics of different modes of transportation, the purpose of which is to study the countermeasures of civil aviation. From the construction planning of the Ministry of Railways, the high-speed railway network that has been planned to be built will be completed in 2020. This leaves time and space for us to study and take corresponding countermeasures as soon as possible. We should be responsible for history and for the health of China's civil aviation industry. Develop a responsible attitude and take a positive response. On the one hand, we should put forward the opinions and suggestions of the industry from the macro level of the country on how to promote the construction of China's comprehensive transportation system and the coordinated development of various modes of transportation. On the other hand, according to the new changes and new situations in the transportation pattern, we must carefully study the development strategy of the civil aviation industry, formulate practical development plans and plans, and fully implement the scientific development concept on the premise of ensuring the continued safety of the entire industry. requirements to achieve civil aviation industry healthy, stable and sustainable development.

First, accelerate the construction of the hub route network and hub airport

The competitiveness of passenger transportation lies in speed and convenience, which is what we usually call the speed of transportation. From the speed point of view, because the speed of high-speed railways exceeds 300 kilometers per hour, railway stations are mostly in cities, and the advantage of civil aviation speed is almost lost. To regain the advantage of civil aviation, it is necessary to make travellers convenient for travel. Networking is an important way to solve this problem. It is to convert individual airline competition into network competition. For instance, Kunming - Shanghai flight line, if the opening of high-speed railway, civil aviation competition on the railway route by no means the opponent, but if you have an aviation hub for the province to Kunming for the air transport network, the network competitive advantage to a single railway line, The situation will change a lot. However, this requires us to redesign the current network structure. Taking Kunming as an example, specifically, a base airline with a certain strength is established in Kunming, and the airports in Yunnan Province are connected with Kunming. The Kunming base airlines mainly undertake transportation tasks, and other airports in Yunnan Province no longer fly directly. to other cities outside the province, Kunming base airline trunk aircraft and other aviation companies are mainly responsible for the country or around Kunming to Kunming to transport, the airline currently undertaken by aircraft connecting flight change all point in the network transport, through rigorous flight plan designed by the Kunming flight departure and arrival of the squad in time for effective convergence and processes. The result of the network can increase the density of the dry branch flights and the market is enlarged. The reason is that if a guest of Xishuangbanna flies to Beijing, if the civil aviation can provide better transit conditions and acceptable flight prices, the guest will become two guests in Xishuangbanna to Kunming and Kunming to Beijing. In the same way, a guest from Baoshan to Xishuangbanna in Yunnan will also become a guest of Baoshan to Kunming and Kunming to Xishuangbanna. This is the theory that if a point-to-Air line market as two associated, so if there is a hub airport at the moment there is a mutual convergence of 10 inbound flights and 10 outbound flights, appeared (10+10+10×10) 120 interrelated markets. Because the design of all flights within the network point to point, can effectively reduce flight delays class rate. Therefore, we should shift from the previous route competition to the network-centered competition. This is not only the need to compete with other domestic transportation methods, but also the need to cope with international competition in the long run.

To build such a hub route structure, the following work must be done. First, it is necessary to realize "one vote in the end" in the network; second, the transit time cannot exceed one hour; third, the hub airport must achieve an effective connection with urban ground transportation. For civil aviation, the first two are sufficient and necessary conditions for the establishment of the network structure.

The so-called "one vote in the end" is to do at any airport in the hub network, passengers can fly to any other city can achieve one-time ticket purchase. Here, we must first solve the settlement problem of the ticket. If a passenger from Baoshan, Yunnan, goes to Beijing to transfer in Kunming, the journey belongs to two companies, and there is settlement between airlines. Second, it is the issue of the division of interests. If the normal freight rate from Baoshan to Beijing is 1,000 yuan, the fare for the transit flight is 800 yuan, the fare for Baoshan to Kunming is 400 yuan, and the two companies each receive 400 yuan. But this has another problem. If the price of Kunming to Beijing is also 1,000 yuan, then the company that carries the Kunming-Beijing route will pay a price or loss of 600 yuan. But this is necessary because the trunk flight classes can get direct access to local passengers between the two cities base, branch network is available to more abundant trunk transit passengers. The transit passengers have achieved a win-win situation between the trunk line and the feeder line, between the airline and the passengers because of the low price compared with the direct, which is the basic element for the establishment of the hub.

The length of the transit time is the hardware condition that the hub can be built. It is internationally recognized that if the transit time exceeds one hour, it cannot be accepted by passengers. To control the transfer time within 1 hour, there are many hardware and software and management issues that must be resolved. The first is the hardware conditions of the airport. During the transfer, the passengers only come down from one plane and pass another plane on the covered bridge. The rest must be solved by civil aviation. Including the construction of a modern baggage sorting system, the number of adequate bridges, the reasonable and smooth terminal passenger flow, and the waiting room for the transit needs. Many of our current terminal buildings are not small, but the ability of passengers to handle them is not strong. In the 1990s, the Detroit Airport Terminal in the United States had only 270,000 square meters, and the annual passenger throughput was more than 50 million. The number of boarding bridges was more than 90, compared to our same size terminal. The number of bridges for passengers boarding is too small, and the flight stops at a remote location. It is impossible to complete the transfer within one hour. In addition, the convergence of domestic routes and international navigation lines also involves issues related to border control, customs and so on. Second, it is to re-plan the design of the network flight plan. The network advantage is achieved through flight design, and the core is to achieve effective connection between flights. The usual practice is to flight class is relatively concentrated, such as an airport in the first wave of arrivals scheduled around 8:00 am, departing flights scheduled around 9:00, so arrivals of visitors there are nearly one hour of time each day turnaround this is the international commonly called "flight class wave" approach.

The effective connection with urban transportation is mainly to make full use of the advantages of urban ground transportation to play an integrated transportation, and shorten the time for passengers in the base city to enter and leave the airport. For example, connecting urban buses and urban railways to airports will make the airport itself a transportation hub for the city and further improve the accessibility of the aviation ground.

Through the establishment of the hub network, it is not difficult to see that due to the realization of “one ticket to the end” and extremely convenient and time-saving transfer, we can get a large number of transit passengers, thus ensuring ample customers. For example, the Detroit Airport to New York route did not form a hub before 7 shifts a week. After the hub was formed, the number of flights increased to 12 per day, and the passenger load factor increased significantly. This is because if a passenger from Baoshan, Yunnan to Beijing can easily and smoothly complete his or her travels at a reasonable price, the passenger, especially the business and business travellers, does not need to take the plane or other transportation. Tools to Kunming, then transfer to the train. In this way, by means of a large number of transit passengers on airlines established a strong competitive advantage is difficult to shake the network, this network advantage is less investment by the air transport, flexibility and other characteristics of the decision, ground transportation is difficult to do. Moreover, the formation of such advantages does not have any disadvantages for ground transportation, including high-speed railways. On the contrary, it will provide more convenient passengers for other modes of transportation while facilitating passengers' travel, and accelerate the establishment and improvement of China's comprehensive transportation system. Has a positive meaning. Therefore, the civil aviation should be based on the pace of high-speed railway construction plan, in the center of the city its accessible, accelerate the construction of major capital cities hub and spoke network, Beijing, Shanghai, Guangzhou should consider building a large hub of international air routes to link up with the main objective of the international routes The internet. Of course, to build a hub route network, domestic airlines and airports need to work together with the overall situation. It requires active policy support and guidance from the civil aviation industry authorities. It is necessary to further improve infrastructure conditions, improve airport transit functions, and improve informationization. . Of particular note is that some experts hub network with the flight of the class structure of urban structures as the two networks competing, in fact, is a misunderstanding, flight hub network architecture and urban design for not contradictory, does not exclude the hub network The city's flight structure, but on the contrary, in the hub network, the flight structure should be as point-to-point as possible, otherwise there will not be a large number of transit passengers, and efforts should be made to avoid the emergence of a plane flying in a hub. flight No. destinations, flight number or a multiple stopping points of the so-called "rejection braids" flight status, to avoid a flight or a voyage delays caused by the occurrence of a chain of delays, thereby improving the overall flight punctuality, which It is also one of the advantages of the network. In addition, the routes between large hub airports can also be considered to introduce suitable large-scale passenger aircraft suitable for medium and short-distance transportation, such as Boeing 747R, which can take 400 passengers, to meet the transportation needs of high-density people.

Second, adjust the capacity of the high-speed rail overlapping route and implement a more flexible pricing policy, paying attention to the development of low-cost aviation.

Since there is a process in the construction of the hub, the competition between aviation and high-speed rail is undoubted before the hub is reached. Because when the passenger component is mainly passengers between two cities, aviation will never challenge the possibility of high-speed rail. Product quality or service improvement does not matter, which is determined by the characteristics of the two modes of transportation and the consumer psychology. Should follow the principle of the market, there are advances and retreats. Next year, the Beijing-Shanghai high-speed railway will be put into operation, if the high-speed rail transport capacity is 48 times daily 24 pairs of trains, passenger traffic year can reach 700 million people, the Beijing-Shanghai route the current civil aviation passenger traffic each year about 600 million people In addition to some of the transit customers, most of the local customers will be digested by the high-speed rail. If our network structure has not changed, and the passenger flow between the two points, especially the transit passengers, has not increased significantly, it is a last resort to make partial adjustments to the capacity between the two cities, and it may not only be the Beijing-Shanghai line, Beijing and Shanghai. Flights to the same direction in the surrounding cities are also necessary for adjustment. At the same time, in order to ensure that the actual existence between the two points in aviation, in order to chart the future of substantive changes, should adopt a more flexible mode of transport, including aviation courses ensure proper density adjustment model, adopt a more flexible Price policy, etc. It is necessary to attach great importance to the development trend of international low-cost aviation. In the past, we thought that low-cost aviation could not develop in China. This is a misunderstanding. The core of competition between international civil aviation and various modes of transportation is cost competition. Whoever can provide products with more reasonable cost performance will be in a leading position in competition. If we carefully analyze the airline's cost structure is not difficult to see that, in fact, pay is the cost of some travelers can save, and tens of dollars on meals such as a few hundred dollars a ticket contained in the appropriate reduction on board service personnel, improve punctuality And to reduce the cost of delays, conditional cities to enable second-line airports to reduce landing fees, service fees, development of Internet sales to reduce agency fees and so on. We should be soberly aware that in a competitive environment, only if we have a stronger cost advantage than our competitors, we will be able to improve ourselves and develop ourselves without being killed by our competitors. This is a strategic overall. problem.

Third, accelerate the cultivation of the air transport market in areas not covered by high-speed rail.

Since China's high-speed railway construction is currently planned in economically developed areas, and construction costs are huge, there is bound to be a process for development. China's central and western regions are vast in area and rich in resources. According to the central government's efforts to further promote the development of the western region, comprehensively revitalize the old industrial bases in the northeast region, and vigorously promote the strategic deployment of the rise of the central region, the vast central and western regions have enormous potential for development. With the acceleration of China's industrialization, urbanization and regional economic integration, there is bound to be a rapid growth process in the air passenger flow and logistics market. We should have sufficient understanding of this and should plan and arrange it as soon as possible. First of all, it is necessary to make scientific predictions, rational layout, layout, and wiring according to the level of regional economic development, potential demand for aviation market, and resource factors. Second, increase investment in aviation infrastructure in central and western regions, to lay the foundation for the next big development; third, should carefully study the aviation infrastructure investment in central and western regions and build scientific management and business model, research Formulate and implement policies and financial support for public service facilities such as the Central and Western airports, including central and local government finances. Accelerate the cultivation of high-speed rail uncovered areas, that is, the air transport market in the central and western regions where the economy is relatively underdeveloped. On the one hand, it is mainly to deal with high-speed rail mainly in China's economically developed areas, and more importantly, to provide modern transportation modes for relatively underdeveloped areas. And the means of transportation to meet the needs of regional economic development and reform and opening up in these regions is also a manifestation of the concept and responsibility of the civil aviation industry to serve the overall situation of society and national development, and also lay the foundation for the further development of civil aviation.

Fourth, rational market division to avoid vicious competition between airlines

A reasonable division of the area is a basic condition for airline hub and spoke network to be built, the airline is to be effective convergence, "one vote in the end" and the flight will require the appropriate organization, information, billing and other network platforms. It is very difficult to build a unified national platform, and a strong base airline can do it together with one or even several airlines through alliance, joint venture or code sharing. Therefore, we should change the current market situation in which you have me and I have excessive competition from you, and rationally classify airlines, especially the market areas of major trunk companies, from a macro perspective, and actively respond to foreign and other modes of transportation. competition, an important reference for the industry to maintain a strong competitive situation configuration as the aviation resources. From the development of civil aviation in the past few years, the domestic airlines' business model, competition means, service content and other general convergence, the difference in competition is not obvious, which is why the competition between domestic airlines is mainly through "discount" There are no more important reasons for the more ways, so that the "folding" is getting lower and lower, and the passenger-kilometer income level is getting lower and lower. Therefore, at this stage while the industry should maintain an appropriate mechanism of competition, by adjusting the market allocation, from a macro level, a reasonable division of airline companies operating in the region, so that airlines can in a relatively stable, relatively familiar with the market environment calmly Integrate your own market resources and do the appropriate network design to cope with more severe market challenges. Previous period, China Civil Aviation Authority (Civil Aviation Administration of China, referred to as "CAA") decision to suspend the approval of the establishment of the new airline, which is a positive approach to overcome the current excessive competition in the aviation market. It is also necessary to restrict the establishment of molecular companies by airlines, especially the establishment of molecular companies across regions. Too much Airlines was established subsidiaries and branch offices set up across the region results, first, to increase the airline's cost management, not conducive to improving security and service level; the second is caused by dispersion of airline capacity, it is not conducive to the hub and spoke network Forming, weakening its core competitiveness; Third, causing further intensification of competition, which is not conducive to the improvement of the overall transportation level and profitability of the industry, is not conducive to maintaining a good market order, and is not beneficial to the development of the airline itself.

Fifth, strive to open up the international market and improve the competitiveness of international routes

The advantage of aviation lies in long-distance transportation. Especially in trans-ocean and inter-continental transportation, other modes of transportation can not be replaced in any case. It is our unshirkable duty to develop international markets and develop international routes. Since the implementation of the reform and opening up policy in 1978, with the development of China's economy, the improvement of international status, the continuous expansion of foreign exchanges, and the continuous growth of international trade, it has become a major import and export trade country in the world. But now the actual situation of China flight international transport is the main international routes operate at a loss for many years, passenger and freight transport market share continues to decline, especially in recent years in line with our international routes navigable, China's civil aviation market share of freight The ratio has fallen to an incomprehensible level. China's civil aviation currently ranks second in the world in terms of total transportation volume. It is a member of the International Civil Aviation Organisation (ICAO). This situation is extremely disproportionate to the status of China's civil aviation in the international arena. Pneumatic strength changes this situation. The first airline to change the traditional way of relying solely on routes, flight class competition, change and foreign airlines to establish a competitive advantage through continuous improvement and relying on its domestic route network. To this end, we must improve the construction of the hub route network system of major international gateway airports such as Beijing, Shanghai and Guangzhou as soon as possible. Second, vigorously improve the marketing capabilities of the international market, and strive to cultivate an international vision, familiar with international marketing methods, and have good the communication skills of high-quality marketing team, and constantly improve the level of information and marketing tools; third, actively develop cooperation with large international airlines, and use its marketing network and route network, expanding the international market and living space; first Fourth, vigorously improve the quality of services and improve the normal level of flights. Among them, it is emphasized that efforts to construct hub and spoke network, to expand the network as the core competitiveness of the airline is the most important of the three major aviation groups who should establish a comprehensive route network in our main international gateway airport Who will take the dominant position in the future international market competition.

Sixth, attach importance to the development of general aviation

General aviation is another important task for the economic and social development of civil aviation service countries, and it is also an industry management field with broad development prospects. For a long time, general aviation flight civil aviation plays an important role in all aspects of the promotion of industrial and agricultural production, scientific research, disaster relief, emergency rescue. However, at present, the development of general aviation is seriously lagging behind the development of transportation, the operation capacity and scale have been stagnant for a long time, the team is aging, and the reserve force is seriously lacking. Although China's transportation aviation ranks second in the world, general aviation is far behind the developed countries. The development of general aviation is a manifestation of social development and economic progress of civilization, not only on its economic value, but also political, with more developed general aviation operations scale to establish the status of the civil aviation industry in the national economy is very important, At the same time, it also provides strong basic support and talent reserve for transportation development. Therefore, we should further raise awareness of the importance of the development of general aviation, take effective measures, including policy and financial support to promote general aviation flight there is a rapid development in a short period of time.

In short, the construction and development of high-speed rail in China has provided a new and modern mode of transportation for the majority of passengers, and is the development and progress of China's comprehensive transportation system. However, high-speed rail also poses new challenges to air transport. We have to analyze the new changes in the air transport market, the new challenge seriously, to take practical coping strategies, to ensure civil aviation industry sustainable, stable and healthy development, the completion of the grand goal of building a civil aviation power.

(The author is the director of China Civil Aviation News and China Civil Aviation Press)

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