Business travelers value the highest on-board wireless Internet service

Business travelers pay more attention to wireless Internet access (Wi-Fi) than meals, free movies, and other aviation services. Founded by the Wi-Fi Alliance and Wake in the US...

Business travelers pay more attention to wireless Internet access (Wi-Fi) than meals, free movies, and other aviation services.

A study published by the Wi-Fi Alliance and Wakefield Research, based in the United States, shows that travelers are willing to give up some onboard services and even change their travel plans to use onboard wireless Internet services.

The study targeted 480 business frequent flyers in the United States, and 76% of respondents said they would choose airlines based on whether they offer wireless Internet access, and 55% would change their travel plans by one day to get wireless Internet access. % will choose a flight that offers wireless Internet access instead of meals.

Research indicates that travelers are increasingly relying on wireless Internet to manage their work, with 40% of respondents saying that business travel is stressful, while 64% say they feel "24 hours old" when they are on a business trip.

The study found that 50% of business travelers often travel on red-eye flights because they must be able to contact colleagues during business hours. More than four-fifths (82%) said that on-board wireless Internet access can help them cope with their work.

Of the passengers who have not used the wireless Internet access, 95% believe that the service will increase their efficiency, 87% said they will use the wireless Internet to check email, and 63% will log in to work-related systems.

Casual travelers among the respondents also said they would use the wireless Internet access on board. Of those who have used wireless Internet access, 72% are viewing emails, 49% browsing the web, 35% watching videos, 28% surfing the Internet, 25% playing video games, and 22% visiting Community network website.

Southwest Airlines, the US budget airline, plans to install wireless Internet access throughout the fleet in the first quarter of next year.