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As a state-level new media dissemination platform and a central key news website, China Internet TV's microblog service has adopted a two-legged model. On the one hand, CNV microblogging went online in early 2011, and microblogging applications such as Weibo Wall, Weibo show, micro live broadcast, micro interviews, and micro topics were launched. In the past year, CNTV Weibo has become the official microblog platform for CCTV hosts, reporters, and columns. It has also been widely used in major events and events such as the Spring Festival Gala, Model Contest, Sudirman Cup, and nearly 5 million registered users. On the other hand, based on its understanding of its content advantages and microblog media properties, China Internet TV has focused on creating a new Weibo unicast content product. Weibo unicast drew on the concept of "News Broadcasting", the CCTV column, and brought together the latest information provided by new media reporters from CCTV and China Internet TV. It also relied on a professional team to ensure the authority of news releases. Public credibility, while avoiding the traditional Weibo content fragmentation and theme arbitrariness.
According to the relevant person in charge of CNTV, Weibo simulcasting is an innovation that China's Internet TV station tried to differentiate the development of Weibo. It combines the socialization and mobilization characteristics of Weibo and CNTV's powerful content production capabilities. At the same time, Sina Weibo and Tencent Weibo have reached a strategic cooperation relationship with CNTV Weibo, and Weibo simulcast content can be simultaneously published on Sina Weibo and Tencent Weibo. Through Weibo simulcast and the operation of official Weibo at all levels, CNTV Weibo will work with Sina Weibo and Tencent Weibo to purify the network environment and create a more honest Weibo environment for the majority of users. In 2012, China Internet TV will increase the operation of Weiboâ€™s simulcast and build Weibo simulcast into the most authoritative and timely news source of the Weibo platform. Moreover, in addition to upgrading existing CNV microblogging clients, Wei Bo-Network Broadcast will also release independent client products so that users can get the most accurate and real news information no matter where they are.
The launch of CNTV Weibo and Weibo simulcast not only shows that China Internet TV station attaches great importance to Weibo, a new type of social media, but also reflects the business layout of China Internet TV to mobile Internet. According to statistics from iResearch, with the popularity of 3G networks and smartphones, the era of mobile internet has come. In the third quarter of 2011, the scale of China's mobile Internet market reached 10.83 billion yuan, and the number of users has reached 396 million. China Internet TV has launched WAP, mobile newspaper, mobile video, and Paradise in the mobile Internet, as well as mobile clients such as â€œLive Chinaâ€ and â€œI love Africaâ€. This time, it has used the Weibo platform and microblogging simulcast products. China Internet TV further enriched the mobile service product line and will create a one-stop mobile service platform through the interaction between mobile products, so that users can enjoy mobile Internet life anytime anywhere.
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