Private custom travel to the end of the year tourism market

The reporter learned from the tourism group that is known for its high-end travel services that the company's e-commerce platform's “customized” channel receives nearly 100 “private customized travel” demand orders every day. During the period, family vacations, corporate rewards, business meetings, and industry exhibitions became the most common topics in the “private customized travel” demand.

The reporter learned from the tourism group that is known for its high-end travel services that the company's e-commerce platform's “customized” channel receives nearly 100 “private customized travel” demand orders every day. During the period, family vacations, corporate rewards, business meetings, and industry exhibitions became the most common topics in the “private customized travel” demand.

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In June 2011, Caesars Travel Network launched the “Customized Customization” channel. Visitors with customized travel needs can directly fill in personalized travel needs online. Caesar's service team will contact customers to help them achieve their ideals. Customized tours in the middle. “This channel has been opened for half a year, and has received a lot of customization needs from tourists. Especially in December, the demand list has risen sharply and reached nearly 100 copies per day, which may be related to the overall prosperity of the tourism market at the end of the year.” Caesar Tourism President Zhang Wei introduced.

From the custom demand list, the reporter found that the tourists who submitted customized services were mostly urban elites with certain economic capabilities, while the small team with family units accounted for a large proportion. Some of the family-customized travel case studies recently conducted by Caesars Travel, special travel routes, high-level airline and hotel services, and clear shopping needs are the hallmarks of this type of customized travel product. Zhang Wei said: "Not long ago, we customized a South Pacific tourism product for a family's needs, and made a smart combination of Australia and Fiji destinations to help customers achieve a one-time experience of Australian cities and The dream of an island holiday. At the same time, we also arranged a full business class, a 5-star hotel and ample shopping time at the request of the family."

In addition to family members with high economic level, business people and cultural and creative industry groups are also the main customer groups of customized tourism. Every year, there are many exhibitions in various industries in Europe. There are so many costumes, buildings and electronics. Professionals from various industries often use the purpose of visiting exhibitions to propose customized tourism. This type of product often requires work and travel during the trip, such as going to Germany for a meeting and going to Austria and Switzerland for sightseeing. Going to France to see a fashion show can go to the south of France to experience the coastal style.

Zhang Wei, vice president of Caesar Tourism, said: “Private customized travel has become a development trend. More and more elite tourists have this demand. As a large-scale integrated tourism operator in China, Caesars will actively communicate with customers. They design personalized lines and high quality services."

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